About

A blog written by working Instructional Designers dedicated to creating the best learning conditions for the online classroom.


Thomas Armbrecht

Tom Armbrecht has a PhD in French Studies from Brown University. Formerly a tenured professor of French, he taught literature and philosophy to both undergraduate and graduate students at an R1 university before deciding to focus his career on online learning. Since its inception, Tom has been involved in educational technology as a student, teacher, analyst, and designer, all while being simultaneously involved in the development and delivery of curricula taught in traditional classrooms. His current position as an Online Learning Architect allows him to capitalize on his pedagogical expertise in order to design courses that engage and inspire students and teachers alike.


Zachary Fruhling

Zachary Fruhling is a senior instructional designer at HotChalk, Inc. where he is responsible for the design and implementation of graduate-level online course materials. Zachary has over 15 years of experience in higher education, both in the classroom as a university-level philosophy instructor and in educational technology as a digital content author, instructional designer, and creator of interactive online course materials and media for a variety of disciplines.


Tabitha Wiedower

Once I thought of myself as the man behind the curtain. I’ve now come to see myself as an OLE concierge. Design begins with building solid structural bones through having clear learning outcomes and program goals. With these in place, the unique qualities and vision of each course are woven into the construction. A completed product should not only be pleasing to the eyes, but foster a positive learning experience for all involved.


Patrick York

Leading this group of Instructional Designers, Patrick helps to create space for designers and subject matter experts to collaborate constructively in the creation of online learning experiences. He has an MFA in Creative Writing and Writing for the Performing Arts from the University of California, Riverside and has worked as a writer, editor, instructor, and mentor.